Over three days in September 1844, cricket teams from Canada and the U.S. met on a pitch in Manhattan in the first international match of any modern sport. Canada won by 23 runs.
Though the U.S. would continue to host international matches, cricket, which has been played in America since the founding, slowly gave way to baseball, football and basketball as national pastimes.
That’s set to change if cricket’s national governing body, has its way. In 30 pages published this fall, USA Cricket maps out a plan for establishing what the group calls “a platform for American cricket.”
“We want to make cricket a leading sport in the USA,” Ian Higgins, the chief executive of USA Cricket, told the BBC recently. “On the global stage we want U.S. cricket to be established as a member of the International Cricket Council by 2030. We really want to see growth in both areas, domestically and internationally.”
Over the next three years, the group aims to spur engagement, starting with the between 10 and 20 million people who either play or watch cricket in the U.S. already, according to Higgins, who joined USA Cricket last year after working for 10 years at the ICC. “We need to find ways to provide more content to them, to allow them to connect with the game or to engage more with the game and to engage more with the teams that we’re building.”
In addition to adding to attendance at matches and viewership via broadcast and social media, USA Cricket is working to increase the number of Americans who play cricket; to attain a ranking by the ICC for all national teams (with full membership in the ICC by 2030); and to earn revenue from a variety of sources, including both the ICC and a commercial partnership.
The partnership, which USA Cricket announced in May 2019 with an investor group known as American Cricket Enterprises (ACE), may hold the most financial promise in the years covered by the plan. The pact calls for ACE to invest $1 billion in the development of a professional “Twenty20” cricket league in the U.S. starting next year.
The new league received a boost with the announcement on Monday that the owners of the Kolkata Knight Riders franchise of the Indian Premier League would make what ACE termed a “a major investment” in the U.S. league, which goes by the handle Major League Cricket (MLC). As part of the pact, the investment group, which also owns a Knight Riders franchise in cricket’s Caribbean Premier League, would contribute its expertise toward the development and launch of MLC.
Financial backing for ACE comes from two duos: Sameer Mehta and Vijay Srinivasan, who own the cable and streaming service Willow TV (which holds the North American broadcast rights to international cricket); and Vineet Jain, who together with his brother Samir owns The Times of India Group, and Samir’s son-in-law Satyan Gajwani.
Though it remains to be seen how the coronavirus pandemic might impact the timetable for launch of a new league, USA Cricket and ACE recently announced the lease of a 5,400-seat stadium in Dallas that the partners plan to convert into a cricket ground in time to host both major and minor league matches in 2022.
The ground in Texas would join the Central Broward Regional Stadium in Lauderhill, Florida as one of two cricket grounds in the U.S. that can accommodate professional and international matches. USA Cricket aims to supplement the two grounds with as many as 15 so-called turf pitches, as match-grade cricket grounds are known.
USA Cricket also is looking to the Olympics to help jump start its program. The group is aiming to have cricket recognized by the U.S. Olympic Committee, with the goal of securing a spot for cricket among the sports of the Summer Olympics, which are slated to be held in Los Angeles in 2028.
Between now and then, the group will focus on spurring development of scholastic and community-based cricket programs, as well as creating pathways for people to become coaches, official and volunteers. USA Cricket also hopes to stage regional and national tournaments for domestic players.
“We want to increase participation levels,” Higgins adds. “There is no nationwide schools program in this country, for example.” He says that USA Cricket is at work on developing details to guide the group in achieving its targets, adding that the criteria for membership in the ICC could shift by 2030. “The ICC wants to grow the game around the world,” he notes.